The Hawk Tuah Scandal: A $50 Million Betrayal of Fans


In December 2024, Haliey Welch, widely recognized as the “Hawk Tuah Girl” following her viral internet fame, ventured into the cryptocurrency market by launching a memecoin named Hawkcoin ($HAWK). The token experienced a meteoric rise, reaching a market capitalization of approximately $490 million shortly after its release. However, this success was fleeting; within hours, Hawkcoin’s value plummeted by 95%, settling at around $26.4 million. 

The rapid decline raised suspicions of insider trading and a potential pump-and-dump scheme. Analyses from platforms like Bubblemaps and Dexscreener indicated that a small group of insider wallets and “snipers”—entities that purchase large amounts of a token at launch to sell for profit—controlled between 80% to 90% of Hawkcoin’s supply at its inception. One notable transaction involved a wallet acquiring 17.5% of the total supply seconds after launch for approximately $993,000 and subsequently selling the tokens for a $1.3 million profit. 

Welch and her team have denied any wrongdoing, asserting that they did not sell any tokens and had implemented measures, such as high initial fees, to deter snipers. Despite these claims, the incident has attracted significant criticism, with crypto investigator Coffeezilla labeling the project a scam and highlighting the substantial fees generated during the token’s brief surge.

For those affected by the Hawkcoin collapse, seeking assistance is crucial. HackTrak specializes in helping victims of cryptocurrency scams navigate the recovery process. Our services include:

Comprehensive Case Analysis: We conduct thorough investigations to trace and document fraudulent transactions, providing detailed reports that can be instrumental in legal proceedings.

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Guidance and Support: Our team offers expert advice on the steps victims should take, including reporting the scam to appropriate authorities and implementing measures to prevent future incidents.

If you’ve fallen victim to a crypto scam like the Hawkcoin debacle, it’s essential to act promptly. Register with HackTrak through our Crypto Scam Victim Registration page. By providing detailed information about your case, you enable us to assist effectively in the recovery process.

Remember, time is of the essence in these situations. Engaging with professionals who understand the complexities of cryptocurrency fraud can significantly enhance the likelihood of recovering your assets. HackTrak is committed to supporting victims through every step of this challenging journey.